Yes. Upload the photo, choose a colour, and the tool recolours the product while keeping its shape, folds, shadows and highlights.
Product Color Variants: Show Your Product in Every Colour From One Photo is a free AI tool. Upload one product photo and see it in new colours, finishes and materials. Keeps the shape, texture and shadows. Great for listings. Free to try.
Free to try ยท first generation free on signup ยท no credit card
Start by uploading image
Upload your image
Click to browse or drag & drop
Choose your transformation style
Same product, new colour
Configure your options
Your AI Design Will Appear Here
Fill in the options on the left, then press Generate.
Upload your image
Drag & drop your file here or click to browse






Real, unretouched output from this tool. Drag any slider to compare.
Show one product in every colour you sell, or preview colours you are thinking about, without reshooting. Upload one product photo and change its colour, finish or material while the shape, texture, shadows and logo stay in place. It is built for sellers who need consistent photos for a colour picker, and for makers deciding which colourway to produce next.
Photographing every colour of every product costs time and money, and the lighting rarely matches from one shoot to the next. One good photo, recoloured, keeps the angle and light the same across all your variants.
Upload the photo, pick a colour, finish or material, and the tool changes only that. Each result is a separate generation, so make the colours you need.
One product, plain background, even light.
The colour, the finish, the material or a two-tone block.
Run the tool once per colour. Keep the same photo for a matching set.
Check against the real product, then add the images to your variant picker.
Where recoloured photos earn their keep.
One photo per colour, same angle, same light, so the picker looks clean.
Preview a colourway before ordering stock or printing.
Show a customer their chosen colour before you make it.
Show a classic product in this season's colours.
Only list a colour as a variant if the customer can really buy it. A recoloured photo is a preview, and a mismatch between the photo and the item causes returns.
Check the result against the real product in daylight. Screens and light change how a colour looks, so use your own colour code in your production notes.
Printed logos and patterns can shift. Zoom in on them and run again if they changed.
More ways to build a complete listing.
Put each colour on a studio or lifestyle backdrop.
A white main image, size chart and listing set.
Remove a stray mark before recolouring.
Make a short video that cycles through your colours.
โMake one photo per colour for the variant picker.
โPreview a new colourway before you order stock.
โShow customers their colour before production.
โCompare finishes and materials in one afternoon.
Same product, new colour
Premium users can generate images without watermark
Higher quality options available for premium users
Yes. Upload the photo, choose a colour, and the tool recolours the product while keeping its shape, folds, shadows and highlights.
The tool is told to keep the lighting and material texture so the result looks like a real photo, not a flat colour overlay. Dark to light changes can still need a second run.
Type a colour name in the extra details box or in Your Own Description, for example "dusty teal". For brand colours that must match exactly, check against your own colour code.
Only for colours you really sell. A recoloured photo is a preview, and a mismatch with the real item causes returns. Check the marketplace rules on AI images.
It is told to keep the logo placement and label. Fine print can drift, so zoom in and run again if it changed.
One product on a plain background in even light, with the whole product in frame.
Yes. The Change Material mode swaps the main material, for example leather to canvas, and Change Finish switches matte to glossy.
As many as you like. Each colour is one generation.
It is free to try: new users get free generations. Paid plans add credits, remove the watermark and unlock higher resolution.