Rerendering is the second half of this tool and the reason the URL has "rerender" in it. You already have a render — from this tool, from Lumion, from an old project — and the design conversation has moved: the client wants brick instead of concrete, the planning board wants to see it at dusk, the competition entry needs a moodier sky. Instead of reopening the scene and re-rendering for hours, you upload the existing image and describe the change.
A rerender keeps the architecture fixed and re-executes the image around it: new material palette, new lighting, new season, new atmosphere. Ten variations on the same design cost minutes rather than an afternoon, which changes how many directions you can afford to show.