How to use Fashion Editorial on AI Two

What Fashion Editorial does

You upload a sharp apparel base photo, run Fashion Editorial, and download a campaign oriented still with editorial style framing and lighting.

When I tested editorial versus catalog on the same coat, editorial kept more atmosphere in frame while catalog kept the product grid friendly crop.

Fashion Studio lists this page in the shoot types cluster beside Fashion Catalog, Outdoor Shoots, Studio Shoots, Bundle Shots, and Fashion Trends.

Built for sellers who need brand story frames across seasons. It is not a personal styling page.

I open Fashion Editorial after packshot or try on bases are approved so fabric detail is already locked.

Free signup credits covered three editorial tests for me on one coat SKU. Paid plans raise monthly limits when you shoot a full seasonal line.

In my experience, editorial frames fail when the source is soft. I fix the base photo before I spend mood credits.

I save editorial downloads beside catalog outputs with the same SKU code for channel specific uploads.

How to run it step by step

Step one: sign in or create a free account. Step two: confirm the garment and model base already look correct on a sharp photo. Step three: open Fashion Editorial and keep defaults on run one. Step four: generate and wait about 30 seconds. Step five: download or compare one setting change beside the original.

I name the channel and mood in one sentence before I generate. Editorial means story framing, not a marketplace thumbnail grid.

When I tested a fall lookbook row, I reused one approved on model base across four SKUs instead of re shooting each hanger.

Credits apply per generation. I approve two hero frames max during tests, then batch the SKU list once creative signs off.

If logos smear at zoom, I stop and return to the ecommerce hub or Ghost Mannequin before more editorial runs.

I change one setting per run. Combined changes make it hard to repeat success on the next SKU.

Bundle listings need each piece visible in inputs before I ask for a set frame on the Bundle Shots sibling.

I label downloads with SKU, shoot type, and date before I upload to brand site backends.

Which photo works best

Start from a sharp on model or strong garment photo with readable seams and prints. Editorial tools amplify what you give them.

I keep a base approved folder that only holds files cleared for campaign moods. That stops me from running editorial on a draft try on I already rejected.

Even lighting in the source helps editorial frames stay believable when you add atmosphere. Harsh window streaks on one SKU stand out beside neighbors in a carousel.

Avoid heavy filters before upload. Editorial adds its own polish. Double styling in the source fights the page.

If the garment is cropped at the hem, the model may invent fabric and the editorial frame looks soft at zoom.

White balance should match across the line when you build a lookbook page. Mixed bulbs make navy and black SKUs look unrelated.

On model bases need clean edges around hair and shoulders. Messy cutouts distract from product detail in hero crops.

When prints are the selling point, I upload the highest resolution file the camera allows so stripe edges stay crisp.

Mistakes I avoid

Running editorial before the garment base is approved on Ghost Mannequin or flat lay. Mood tools cannot fix a wrong size or soft logo.

Using editorial frames on catalog only buyer portals that reject atmosphere heavy crops.

Batching twelve SKUs before one editorial test passes full zoom on logos and seams.

Mixing editorial outputs from different white balances in one lookbook grid.

Treating editorial stills as legal proof of fit. They are marketing frames for seller campaigns.

Forcing editorial reruns when Fashion Catalog is the brief the marketplace actually needs.

When to use another tool

Need comparable product thumbnails? Fashion Catalog. Need multi piece set frames? Bundle Shots. Need exterior lifestyle light? Outdoor Shoots. Need controlled backdrop light? Studio Shoots. Need trend framing for a seasonal pitch? Fashion Trends.

If the garment still needs packshot prep, open Fashion Ecommerce Photography, Ghost Mannequin, or Clothing Flat Lay first.

The shoot types cluster guide maps sibling pages. Casting and try on clusters come earlier when the model body or garment swap is still wrong.

Background remover and retouch tools come after editorial when the face needs polish but the garment already looks correct.

After the download

I build a lookbook strip mockup in my notes app before upload day so crop issues show up early.

When a brand site rejects an aspect ratio, I crop from the editorial master without rerunning unless fabric detail was lost.

I attach SKU codes to filenames and share one folder link with the client instead of scattered chat attachments.

If one SKU in the line needs catalog for marketplaces, I run Fashion Catalog from the same approved base after editorial is live on the brand site.

For reorder seasons I archive the editorial master beside the source photo so the next drop reuses the same pipeline.